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How to Target Long-Tail Keywords For effective SEO

long tail keywords chartSearch engine optimization (SEO) is always changing, but one thing that remains constant is clients/website owners will always want to acquire top rank in search engine results.  While, this desire is natural, the success of an SEO should arguably be measured by the overall traffic it receives.  To get a lot of traffic, SEO marketers must correctly use keywords, especially long-tail keywords.

Long-tail keywords are specific and long phrases that users are likely to search for when they want to purchase an item or when they are looking for more information on an item before purchase.  These types of keywords can be highly valuable if you know how to use them correctly. For instance, if you are a small business that sells furniture, your chances of getting a top rank in search results when a user searches for “furniture” are slim; but if you specialize in antique furniture in Monroe, Georgia, then a user that searches for “antique furniture in Monroe, Georgia”, is likely to view your page as chances are you will be top among the search results.

Chances are that you will draw less traffic by using long-tail keyword than when you use a general keyword, but the quality of traffic you will get will be better. In addition, you will get more committed potential customers who are likely to purchase your product.

Get your keywords right

Keywords form the basis of any search that is conducted online, hence, the need to get your keywords right.  But how do you develop a long-tail keyword that will yield results? Well, there are many varying strategies to creating keyword, some that are effective and others that are not. Below are a few strategies that can give you success if implemented properly:

Analyze: when creating long-tail keyword first analyze the products you sell or the services you offer, and then develop keywords around these products that you think users are likely to use when making a purchase. For instance, if you sell pianos then the keyword “best pianos for sell” might be a commonly used keyword, hence has a lot of competition.  However, a keyword that is specific might not have so much competition such as “Grand Yamaha Pianos CF series for sale”. In addition, such a long and specific keyword will attract people that are ready and more likely to make a purchase.

Test: Once you have made the most suitable keywords, test them across keyword tools such as Google Keyword Planner and SEMrush. These tools will help you analyze how your keyword will rank when similar searches are conducted.

While testing, bear in mind that 70% of your keywords should be a long tail, while 30% are head terms (most common terms used in a search). Your first test might not be successful right away, so test and retest until you find a unique keyword phrase.  This might seem tiring, but once you find the right keyword, you will be pleased with the end results.

Make good use of user generated comments:  User generated comments such as reviews and comments from actual users tend to have long-tail keywords. Try and infuse your web pages with this content and you will begin attracting the “right kind of traffic.”  In addition, user-generated content can be a great source of long-tail keywords to use in your SEO. For instance, users are highly likely to mention specific model numbers, specific applications and different color variations of products.

Explore Google suggest: when you conduct a search on Google, the suggest tool will often give you a number of suggestions related to your search. For instance, if you search for “SEO” you will get ideas such as “SEO tools” and “SEO Companies”. Use this tool to give you an idea of what type of long-tail keywords you should be looking at, and to develop your unique keyword.

If you would like to achieve an optimal web presence, then you must target your long-tail keyword correctly, to yield tangible positive results. When creating keywords for SEO bear in mind that it is not the quantity of the phrases but their quality.

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