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SEO in 2015 5 Tips to Help Your Site Rank

5 Challenges Facing Your SEO for 2015

Getting your website to rank at the top of the search engines has always been the goal of most business owners.  In order to do so has also required a whole lot of work by the business owner and his team or his contracted SEO company.

2015 will be no different and even a little bit more difficult as Google continues to roll out new algorithm changes.  With the new algorithm updates recently rolled out, the landscape has changed once again.  As a business owner it is virtually impossible to stay on top of these changes and provide Google exactly what they are looking for.

Here are 5 strategies to help you for 2015:

  1. Rethink your keyword strategy: Semantic structure search is now more relevant than keyword search:  In the past keyword strategy per page was the backbone of SEO strategy.  For example let’s say you are a plastic surgeon in Los Angeles.  Your home page would have the keyword “Plastic Surgeon Los Angeles” in many different places from the title tags down.  On-Page SEO is still very relevant but this alone isn’t going to get your site very far in the rankings.  Since the release of Hummingbird update in 2013 semantic search has overtaken keyword search.  The new algorithms Google has implemented are far more sophisticated, evaluating queries based on the user’s intent and less on specific keywords.

Many SEO companies are still practicing old school keyword optimization although Google has made it clear they are changing the focus to semantic search and conversations search as devices are now searching via conversation as many mobile devices are now searching based on questions asked ie; Siri.

Your SEO strategy now has to start focusing also on answering questions;

  • Focusing on answering questions; particularly questions mobile-users may be asking.
  • Offering helpful supplementary information along with your base content: info like reviews, maps, travel info, etc.
  • Creating content that aims to provide all relevant info on a particular topic or theme. In this way you’ll be including a wide variety of thematic keywords rather than potentially over-optimizing for a few specific terms.

2-Local SEO Optimization:

Google recognizes that the majority of searching being conducted is for local results.  Google has done a great job introducing maps and top local listings for local search results.  The fact is that 50% of mobile users who perform a local search visit that business within one day of performing the search. Bottom line is your business can benefit heavily by being found in the local search results.  And believe it or not 46% of all searches are now being conducted on mobile devices.  Is your website mobile ready, Google has made it clear that sites that are not mobile friendly will soon be left out of search results.  Google has also stated that they will favor sites that are responsive in design.  Meaning it conforms to any platform being viewed on.

3-Link Building Still Very Important:

Link building has changed dramatically over the past few years.  5 years ago you could just blast sites with low quality links and your site would jump to the top of search engines.  This practice will now get you in very big trouble with Google, and your site can disappear from the search results.  If this has happened to your site contact our team, we can help determine where the issue lies through a site audit.

Google still values links to your site, and high quality links to your site will help your site jump in rankings.  Internal linking within your own site also helps Google know what certain pages are about.  But don’t overdo it keep internal links to only a few per page.

But the long and the short of it is this: Most forms of link building in 2015 will involve first creating amazing content, and then relying on relationship-based strategies to give your content legs.

  1. Figuring out how to attract citations and mentions

While it’s undoubtedly a good thing that old school link building is a thing of the past, it’s hard not to miss the straightforward, predictableness of it: reach out to website owners, gain inbound links, increase your search rankings. Simple, right?

Over the past year, we’ve learned that Google is placing more significance on implied links and brand mentions. To put it simply, implied links are mentions of your website or brand that aren’t in the form of a hyperlink. While traditional links aren’t obsolete, these other non-hyperlinked mentions should also be an important part of your plan to increase the authority of your site.

The question, of course, is how does one plan for implied links and brand mentions? Some ways you can keep the mentions flowing are to contribute high-quality guest posts on respected sites, syndicate your content, and actively share your content on social media. And of course, consistently producing extremely high-quality content – on your own site and on other sites – will naturally lead to organic inbound links (both implied and expressed) and mentions.

  1. Readjusting to the mobile-first mentality

Being mobile-friendly is no longer enough. Having a responsive site or mobile app is the minimum requirement for being mobile-friendly, however being “mobile-first” is so much more. With mobile having surpassed desktop usage in 2014, understanding how and where internet users are accessing information is critical.

Designing and implementing a mobile-first content strategy will be a significant challenge for many marketers this year. Among other things, it will involve:

  • Acknowledging the tension between short and long-form content. While long-form content is critical if you want to rank highly in the search engines (particularly for Google In-Depth articles), short-form is often preferable for your mobile readers.
  • Understanding your audience’s mobile habits: What types of content are they accessing most frequently? What activities are they performing on your site? Are they more likely to consume visual content?
  • Focusing on attention-grabbing headlines and lead-ins
  • Using mobile-friendly formatting

SEO can be challenging, to be sure. However, if you’re able to stay on top of industry best practices and keep all your strategies above-board, you’re already a step ahead of most business owners.



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