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Study Shows Organic Drives 51% of Traffic Social Only 5%

For many of our clients social media has been very frustrating for them, mostly because it is extremely over hyped.  Sure if you own a restaurant or club social media is where the action is, but for a business service non existent.  A recent study below will shed some light on the break down of website traffic sources.

A new study completed by BrightEdge claims that 51% of all  search  traffic is coming from organic search results and that social only represents a small percentage of 5%.

According to the study organic traffic represented 73% of all business services traffic! We were very surprised to see pay per click coming in at only 10%.  The fact still  remains that consumers feel more confident with organic listings as they represent companies that have been in business for a while and have a good reputation.  For many it is an endorsement by Google.

traffic search

When comparing the ratio of traffic to revenue, things equal out a bit more, with display, email and referred sources capturing a larger share of revenue than organic for the media and entertainment industry.

web traffic by sector

 

 

 

 

 

After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar.

The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).

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